#NoLikesNeeded Campaign

Remember when IHOP turned into IHOB? Everyone was so confused and for several hours was the top trending topic on Twitter.  Why on earth would America’s International House of Pancakes change the P to a B? What did the B stand for?  Everyone was talking about IHOP. This is known as a social media campaign.

Reaching A Niche Public

As a 20 year old part time college student, I have to make a living somehow. Who’s going to pay for this expensive tuition I have? Living in Mount Juliet, but working and attending school in downtown Nashville can only mean one thing: a long car ride.  If I get on the interstate at just

Get S.M.A.R.T!

I played tennis all throughout middle school and was on varsity all four years of high school as well. Being the number two seed on my team, I had quite a lot of responsibility to carry. Now, many might see tennis as just the easy sport that snobby rich kids play, but it actually requires

Social Listening: Is Amazon All That Extra?

Now, I know we all use Amazon a lot more than we probably should. We love getting the notification that our packages are on the way or at our front door. How many of us actually fill out that second email they send where we are asked to fill out a survey or rate a

One Direction Fan Accounts Create Careers?

In middle school, I was your typical “fangirl.” Also known as the girl that made a Harry Styles/One Direction Instagram fan account. At the young age of 10 years old, I was already obsessing over how many followers I had and how many likes I was getting per post. Was this a premonition that I

Canva: Better Than Diamonds

Coming into Belmont University, I thought I was a decent artist and designer. Keyword: THOUGHT In high school, my art teacher was the football coach if that shows you how advanced I thought I was. Flashback to my Intro to Design class I was taking freshman year at Belmont, we were learning about the Adobe

Influencer Profile: Beth McCord @YourEnneagramCoach

I’m a Type Two, Let Me Help As a student at Belmont University, you are probably often asked “What’s your Enneagram Type?” To some, that sounds like a made up word. Gibberish. Me? I was already one step ahead of the game. I can remember the exact moment when I found out I was a

A Big Yeehaw Girl

Oh, if only you knew the irony of the reason why I am a Social Media Management major. As a freshman in high school, I was your typical “I love my dogs more than anything in the world! I want to be a vet when I grow up!” This was my first mistake. At Wilson